UX/UI Redesign
Kraftmaster Renovations
Kraftmaster Renovations is a family-owned business that offers the finest home improvement services in the Northern New Jersey Area. Established in 2008, Kraftmaster’s collateral needed a modern redesign that reflects the impressive services they offer to both old and new clients.
The challenge:
Redesign the Kraftmaster Renovations website to eliminate pain points and modernize the visual design.
My role:
User research, information architecture, sketching, wire-framing, prototyping
The Problem
Kraftmaster has built an impressive portfolio of work throughout the years but their website has remained stagnant. Since the website has not been updated in over ten years, the experience for their users was lacking both visually and functionally in comparison to their competitors.
How might we redesign Kraftmaster’s website to bring it up to the level of its competitors and provide users with everything they need to start a renovation for their home?
The Final Designs
Click to check out the final prototype!
